We have often heard that how important is the integration of the customer touch points with the supply chain, so as to effectively transmit information on inventory movement so that channel flow costs(Physical possession) costs can be reduced and thus more effective prediction on demand can be made. The use of RFID chips in supermarkets which will enable the information to be transmitted back to the manufacturer is an example of this. Airtel has come up with a technology with which it can enable the company personnel to use their organizations intranet and databases while they travel. This is will effectively help the companies to do a better field force integration. Salespeople can update the data while and when they are traveling and this will help the organization to better understand consumer behaviour and buying patterns.
May be bullwhip effect might become a thing of the past in some years to come.
May be bullwhip effect might become a thing of the past in some years to come.
